Leigh Otterson-Walter

The Power of Planning: How to Develop an Effective Social Media Marketing Strategy

I teach small business owners how to plan-out their marketing strategy, set realistic and achievable marketing goals and create social media content in an organic and easily-manageable way.

Who Are My Courses For?

Small Business Owners​

Who want to increase their reach through social media but don’t know how to get started.


Who have a message to share but don’t have the confidence to share it publicly.


Who have great products or services to offer but are baffled by social media content writing.

''You’ll never have to wonder what to write about on your social media channels ever again''​

Courses Now Available

To access the courses register now as a student.

Streamline Your Planning

Social Media Content Planning E-Book


The advice given in this book is the result of over 15 years of experience and a lot of continuous learning. It is meant to be a guide to help you get started on your own journey.

Unlock the Power of Social Media for Your Business with a Personalised Consultation

About Me

I have worked in Social Media in a variety of roles since 2005, across all sectors. I have managed user-generated content and social media accounts for national charities such as MacMillan Cancer, Childline, NSPCC and Mind, media outlets such as the BBC, Channel 4, Youtube, Which? Magazine and Channel 5 as well as countless retailers such as Sainsburys and M&S.

What qualifies me to write about this stuff?​

Apart from my work with external clients, I’m an Entrepreneur who has set up and scaled both a successful six-figure online business over 10 years, as well as a busy online parenting community which has grown organically from just 5 to 20,000 members and counting.

"Transform Your Social Media Planning and Achieve Business Success with My Dynamic Social Media Marketing Courses!"

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